5 Website elements that will boost your site

As a business owner, your website is undoubtedly one of the most important tools you can use to get more - and better - customers and clients. In other words, what makes a good website different from a bad website, or a good website from a great one? Consider the following qualities for a great website. ● Keep It Simple, Stupid (KISS) is the number one website design element. Today, search engine rankings, helping convert traffic into customers, and lowering costs are all extremely important. - Simple website design leads customers to where you want them to go. This gives them the information they need without overwhelming them with too many choices at once. ● Develop a responsive (mobile) design Mobile devices such as smartphones and tablets are becoming more and more popular than desktops and laptops as ways to browse the Internet. How does your business website display on these devices? It almost certainly looks bad if you don't know the answer. Mobile Design, or responsive design, restyles your web pages to display well on all screen sizes. ● Create An About Us Page Unless you give people a reason to believe that you can be trusted, they won't buy from you. You can make your website more attractive and improve your sales writing, but nothing works as well as actually proving that you're a real business with real people backing it, and that's what the About Us page is for. It is essential to include at least one photo of a real person on an About Us page. A brief description of the people that run your business, where you're located, and any contact information you wish to include should appear there. Your users will feel more confident if you have your address and phone number visible. ● Social proof adds credibility Trust in your brand is strongly influenced by social proof. This is why marketers integrate social proof into their marketing campaigns to improve conversion rates. Since 70% of consumers rely on online reviews before making a purchase, it may be a good idea to put some social proof on your website to attract customers to take action. You can build trust with customers by maintaining a presence on LinkedIn, Instagram, Twitter and Facebook. ● A Strong Call to Action Without effective calls to action, it will be impossible for someone to take action on your website. People can't do what you want if they don't know what to do, after all. You can boost your conversion rates by using strong calls to action (CTAs) on your website. To generate strong calls to action, consider the following: Include a video that highlights you and your company for potential clients to get to know you You should include several positive testimonials that people can easily access before clicking the CTA Your About Us page should introduce your business, what it stands for, and how it adds value to people's lives