The Rise and Fall of Tupperware
April 20, 2023
Tupperware, a well-known innovative and durable food storage container brand, has had a tremendous history of highs and lows. Founded in 1946 by Earl Tupper, Tupperware became a household name in the 1950s and 1960s with its iconic "burping" lids and "Tupperware parties". During its heyday, Tupperware was a dominant force in the sales industry. At its peak in the 1990s, Tupperware had over 100,000 salespeople in the United States alone, and its products were sold in over 100 countries. However, Tupperware's fortunes began to decline in the 2000s. The rise of online retail, newer and cheaper similar products, and the changing preferences of younger consumers made it harder for Tupperware to stay relevant. Tupperware's financial troubles peaked in 2020 when the COVID-19 pandemic hit. The company's sales drastically fell as lockdowns and social distancing made in-person parties impossible. It was bankrupt but soon emerged from bankruptcy with a new CEO and a plan. Today, Tupperware is still a well-known brand, but it faces significant challenges. The company is working to modernize its business model and focusing on sustainability and eco-friendliness. It also launched new products, made from recycled plastic. Despite these efforts, Tupperware's future remains uncertain. Recently, it even posted about going out of business. However, if Tupperware can successfully adapt to the changing market and consumer preferences, it may be able to rise once again and reclaim its place in the food storage industry.