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August 7, 2022

Mistakes every entrepreneur should avoid

Being disciplined and having a plan are two important aspects of starting a business. Startups aren't always glamorous, and they require a lot of selflessnesses. Failure is an integral part of any business's success. When you prepare for success, you shouldn't be scared of failure, when difficulties and unexpected obstacles arise, you shouldn't surrender your strength and desperation. It is probable that you will make mistakes and things will go wrong because you lack knowledge in this challenging period. Listed below are some of the common mistakes entrepreneurs make and how to avoid them. 1)Excessive or insufficient spending As a budding entrepreneur, your biggest concern is likely to be money. Among new entrepreneurs, we observe two mindsets: either "You have to spend money to make money" or "I'll spend the bare minimum until I've got some decent cash." Taking either of these attitudes too far can be harmful. If you want to succeed, invest in quality products and quality people. It will pay off in the long run. 2)Aiming for impossible goals The enthusiasm of new entrepreneurs can compel them to skip a solid business plan in the pursuit of their "big idea." Setting realistic and attainable goals is essential to achieving success. Set short- and long-term goals, and be sure they are specific. You shouldn't just say, "I want to make xyz dollars this year." Establish a reasonable goal and determine what steps you need to take to reach it. 3)Trying to do everything yourself When you first start out, you might think that no one can do the job as well as you can. Among all your employees, you're the only one who knows the business inside out, and you're the only one who can truly make it successful. You may not only burn out, but you could actually hinder your success. Obtaining the objective viewpoint of an experienced consultant or mentor can be extremely beneficial. 4) Placing your product before people A customer-centric mentality is critical when it comes to designing your product and choosing your business model. While most new entrepreneurs are concerned about making money (understandably), they neglect what will lead to a sustainable business: a customer base that is satisfied and loyal. 5) Being paralyzed by fear of the "what ifs" Starting a new business is terrifying, and it is not for the faint of heart. As Robert F. Kennedy once said, "Only those who dare to fail greatly can ever achieve greatly." Being fearful of rejection and failure is natural, but letting it cripple you can prevent you from achieving your goals. Entrepreneurship is not an easy endeavour, and mistakes will be inevitable. Don't be afraid to make your own mistakes, though!

August 7, 2022

Mistakes every entrepreneur sh

Being disciplined and having a plan are two important aspects of starting a business. Startups aren't always glamorous, and they require a lot of selflessnesses. Failure is an integral part of any business's success. When you prepare for success, you shouldn't be scared of failure, when difficulties and unexpected obstacles arise, you shouldn't surrender your strength and desperation. It is probable that you will make mistakes and things will go wrong because you lack knowledge in this challenging period. Listed below are some of the common mistakes entrepreneurs make and how to avoid them. 1)Excessive or insufficient spending As a budding entrepreneur, your biggest concern is likely to be money. Among new entrepreneurs, we observe two mindsets: either "You have to spend money to make money" or "I'll spend the bare minimum until I've got some decent cash." Taking either of these attitudes too far can be harmful. If you want to succeed, invest in quality products and quality people. It will pay off in the long run. 2)Aiming for impossible goals The enthusiasm of new entrepreneurs can compel them to skip a solid business plan in the pursuit of their "big idea." Setting realistic and attainable goals is essential to achieving success. Set short- and long-term goals, and be sure they are specific. You shouldn't just say, "I want to make xyz dollars this year." Establish a reasonable goal and determine what steps you need to take to reach it. 3)Trying to do everything yourself When you first start out, you might think that no one can do the job as well as you can. Among all your employees, you're the only one who knows the business inside out, and you're the only one who can truly make it successful. You may not only burn out, but you could actually hinder your success. Obtaining the objective viewpoint of an experienced consultant or mentor can be extremely beneficial. 4) Placing your product before people A customer-centric mentality is critical when it comes to designing your product and choosing your business model. While most new entrepreneurs are concerned about making money (understandably), they neglect what will lead to a sustainable business: a customer base that is satisfied and loyal. 5) Being paralyzed by fear of the "what ifs" Starting a new business is terrifying, and it is not for the faint of heart. As Robert F. Kennedy once said, "Only those who dare to fail greatly can ever achieve greatly." Being fearful of rejection and failure is natural, but letting it cripple you can prevent you from achieving your goals. Entrepreneurship is not an easy endeavour, and mistakes will be inevitable. Don't be afraid to make your own mistakes, though! ...

August 7, 2022

5 Hollywood movies to find you

Some movies can prompt new and original ideas, others can help you make a real breakthrough or come up with fresh, exciting ideas. This article features a collection of artistic, cinematic masterpieces and documentaries that can be valuable for startups and business sharks, as well as for everyone seeking self-development and actively advancing their careers. This list of amazing, unpredictable, and inspiring movies is sure to catch your attention. The stories convey the details of the advertising and trading industry, reveal successful sales secrets, and shed light on the success of famous entrepreneurs. The stories feature billionaire lifestyles too. What were each of their beginnings like? How did they overcome their challenges? What sacrifices did they make for their dreams? 1. The Wolf of Wallstreet - Director: Martin Scorsese, 2013 There are all of the crazy risks, the thirst for wealth, the moral issues, and the trade secrets of stockbrokers in this movie. 2. Broiler Room- Director: Ben Younger, 2000 Throughout the film, the main characters are young and energetic, enthusiastic and enterprising, and ready to do whatever it takes to succeed. 3. The Corporation - Director Mark Achbar, Jennifer Abbott, 2003 The power of giant corporations is absolute. These corporations can shape the way their customers think. The interests, dreams, opportunities, and very life of an individual are only assets for corporations to exploit. 4. Billionaire Boys Club- James Cox, 2018 A financial pyramid is built on the principle that money makes money. Will the colossus last long on clay feet? 5. Breaking Bad - Director: Vince Gilligan, 2008 In this show, an ordinary chemistry teacher transforms into a thriving drug lord, offering a useful lesson about how to build a business. Presented here are the crucial details of all the constituent processes - from designing a product to delivering it to the end-user. It is no coincidence that movies/documentaries/shows about successful people lead us to reflect on our own abilities and resources, stimulate action, and in some cases, inspire us to start our own businesses. ...

August 7, 2022

Keeping the boAt afoat!

The man behind the sails is Aman Gupta and also a Shark. An Indian entrepreneur, Aman Gupta is chief marketing officer (CMO) and cofounder of boAt. A variety of earwear and audio products are available from boAt, including headphones and travel chargers. Aman founded the company in 2016 with Sameer Mehta as his business partner. After starting boAt, the company had a sales volume of Rs 100 crores within two years. The very first product released by boAt was an Apple charging cable and charger. It was the highest-selling item on Amazon at the time. A year later, it became the most popular brand in earwear. In 2020, Aman Gupta received the Entrepreneur of the Year in the Consumer Durables category. The company currently operates around 5,000 stores across the country. Over 20 million people have purchased its products to date. In 2020, boAt became the fifth largest wearable brand in the world. Some of the company's brand ambassadors include Jacquline Fernandes, KL Rahul, Hardik Pandya, and others. Aman took boAt to the next level in five years, demonstrating entrepreneurial skills and hard work. ...

Entrepreneur’s Startup Guide:

August 18, 2022

Entrepreneur’s Startup Guide: How to Start a Business? Do you wish Want to be your own BOSS, but are struggling with where to start? Let’s accept this, a lot of youngsters with business capability in India stray away from their dreams just because they do not have any fundamental idea. You certainly do not wish to be thrown in that pit with them and DON’T WORRY, we won’t let you! This time, we would be discussing primarily theprimarily the baby steps that you can follow as you can keep this startup guide to set yourself a name in the Indianin the Indian startup market. What to ask yourself before entering into a startup? Think about the day this thought entered your mind - ‘’I think I should do something of my own!’’ But what? I know this question is scary, but think about it. You can start simply by figuring out things like: What kind of startup you wish to enter. Below are a few types of startups that you might like to choose from: Scalable Start-ups: If you plan to enter into a tech niche, then you will be a part of Scalable Startups which are very popular in the present times. Some companies that are part of it are: Uber, Zomato, Google etc. Small businesses Start-ups: These are the kind of startup where regular people can enter by funding themselves and can grow this way. Grocery stores, hair salons, and confectionery stores are a few of them. Lifestyle startup: Well, this might sound interesting. You can create a business out of your own interest and hobbies and that's what is a part of a Lifestyle startup. For example you can open an online bakery class and grow your business. Buyable Start-ups: People from tech industry often develop a start-up from scratch just to sell it to bug players in the market like amazon and this is a part of buyable startup. Second thing to take note of would be that you wish to deal in goods or services and knowing this is very important since how your business model would look is totally dependent on the type of dealing you wish to do. What can be better than a deeply curated startup plan? The next step in this startup guide is executing your startup idea. But, before this you need to have all things in line. A business plan can be really helpful because it will help you till the end, that is, when you will start reviewing your progress. You have to focus on five functions of management that includes; Planning: The word itself suggests the meaning quite clearly. Planning is all about the first step in the process of starting to get things done in the right manner. You can plan the entire functions of management right here in the first step. Organizing: In this process, you bring together all the driving forces needed for your startup be it physical or financial. Staffing: A job done alone can sometimes be a job undone. For a successful startup, you need to have collective specialties with you which you can take care of during staffing or hiring the right people on board. Directing: The work actually starts when everyone is told about their field and what is expected of them. This is possible only with enough motivation. Controlling: The last and the deciding factor of the management functions happens to be controlling. Here, you check your desired business model with the actual one and assess the changes. Where to get funding for your startup? Remember, as your business grows, it requires good funding which depends on the size of your business. But where will you get all that big amount? By pitching. You can contact giant companies and tell them how you wish to enter this business and what is there for them if they help you. Fundings can be approached to angel investors of India, who are big firms interested in investing in crazy minds as yours. Besides the angel investors, you can source your fundings from: Your near and dear ones- If you are just starting with experimenting the worth of your ideas, the simplest way to fund your idea then, would be from the people in close vicinity and this would be a great start because it is a less burdening form of finance generation than others. Bank loans- Banks are always a good option to source your funding from. There are various policies that banks work on while offering loans. Some of the basic loans that businesses are offered are: Pradhan Mantri Mudra Yojana (PMMY), Credit Guarantee Scheme (CGS), Standup India,Sustainable Finance Scheme etc. Venture capitals: It is a type of private equity, wherein investors provide funding to small business and budding start-ups which have a potential of getting a good long-term growth. Make yourself knowledgeable about startup world: Business is not simple. There are a lot of things to know and be aware of before running into one. Being knowledgeable does not mean that you have to have a proper degree in management. No. For it, you require the right skills with you. But, by knowledge we mean that you should be aware of technicalities of business world and this can be done in two ways: You can stay in constant touch with people related to business, start-ups or anything close to it. This will help you to make strong initial connections and also to know recent startup developments. You can understand and learn about legal steps involved before entering into any business and that can be anything like applying for a legal license or filing for a trademark. Where will your business be visible? As mentioned above, you have to have a clear idea on how you are going to deal with your potential customers, online or offline. The technicalities for both are quite different since having an online business would require you a space in the web-world, but offline business needs you to ponder upon the following points: Location of your business- You can have a business with a geographical location, or you can plan to have a total e-business. Usually online businesses require less funding than physical businesses because a lot of cost related to location, electricity etc gets invisible. Nearby facilities- Now, this one is important for a lot of reasons. Your location decision should be such that you can easily find talent for your business and resources nearby. Location should be attractive and accessible in case of food outlets and most importantly, cost effective. These questions might not be relevant to you if your startup is online but there you would have other questions like: Customer connection- With multiple marketing options available today, you should know how to effectively manipulate the best out of them since there is no close interaction with your customers. Making yourself a brand- You can do multiple things to be visible online. Focus greatly on interacting with customers, providing valuable content, and revisiting your competitor's start-up strategies. How will you plan to promote your startup? With thousands of startups sprouting, making yourself visible and known is certainly not easy. Marketing can be done in multiple effective and creative ways and you should be aware of all of them. Some basic ones include: Focussing on visualizing your business online in social media platforms. Taking initiatives to organize fun activities. Hosting webinars to increase knowledge about your startup, etc. Conclusion- Once you have invested your time in marketing, you have to focus on retaining your customer base and growing it. So, this is your handy startup guide telling you the stepping stones you need to cross to become an entrepreneur or a startup owner in India and worldwide. You can read our other blogs too on similar topics for further insight. ...

Rapido- A beast in the making!

August 7, 2022

Rapido is one of the fastest-growing startups in India. Travel aggregator businesses are growing with the growing Indian population and their acceptance towards new innovations brought by startups. Rapido was started by Arvind Sanka in 2015, he started a logistics startup named The Karrier which did not perform well and was about to go bankrupt when they pivoted their model and turned it around to form Rapido which deals with bike rentals. Today, Rapido is serving more than 1 lakh travelers every day through its high-end technology solutions in the travel industry. Rapido was eventually funded by Pawan Munjal who is the CEO of Heromotocorp and then eventually when Rapido proved its worth by acquiring customers at a massive scale they raised funds from various reputed venture capitalists like Sequoia capital, Nexus venture partners, Lightspeed ventures, and a lot more investment banks. This startup is on the rise and is competing with big giants like OLA and Uber which are big billion-dollar companies operating at a massive scale in the travel industry serving millions of customers on a daily basis. Rapido is giving tough competition and using various business and marketing strategies to beat big brands like OLA and Uber to make their mark in the Indian startup ecosystem. Ola and Uber may often be found almost everywhere but Rapido is limited to a few places. Rapido's goal is to provide the greatest service to its consumers, not to gradually expand into other places. However, the model of Ola and Uber is more advanced than Rapido's. What was Rapido's method for outshining them? As a result, the solution is hidden somewhere in their value chain. In the value chain of every aggregator business model, there are two customers. One is the consumer who will use your service, and the other is the customer who will provide it. Rapido, like Ola/Uber, takes a 20% commission. On the other side, it offers incentives and rewards to its users in exchange for more rides and high ratings. As a result, they treat customers with respect. They don't go too fast because they know the app is monitoring everything. They will receive alerts if they exceed the speed limit. If there are more notifications, there will be less income. Rapido's Withdrawal System was the best thing they ever designed for motorcyclists. Rapido Riders are generally persons from the lower middle class who seek to supplement their income. And it is critical for these people to have money in their hands on a daily basis. Rapido's Withdrawal System was designed to be so straightforward that anyone could withdraw their money on a daily or monthly basis. Riders have sided with Rapido as a result of this. Today, if you want to avail its services and no Rapido is available nearby, you can click the Snooze and a rider will come to pick you up within 10 minutes. Rapido's customer experience is far superior to Ola or Uber as a result of these little initiatives. Rapido grew at a 10x rate in just two years as a result of this. ...

5 Website elements that will b

August 7, 2022

As a business owner, your website is undoubtedly one of the most important tools you can use to get more - and better - customers and clients. In other words, what makes a good website different from a bad website, or a good website from a great one? Consider the following qualities for a great website. ● Keep It Simple, Stupid (KISS) is the number one website design element. Today, search engine rankings, helping convert traffic into customers, and lowering costs are all extremely important. - Simple website design leads customers to where you want them to go. This gives them the information they need without overwhelming them with too many choices at once. ● Develop a responsive (mobile) design Mobile devices such as smartphones and tablets are becoming more and more popular than desktops and laptops as ways to browse the Internet. How does your business website display on these devices? It almost certainly looks bad if you don't know the answer. Mobile Design, or responsive design, restyles your web pages to display well on all screen sizes. ● Create An About Us Page Unless you give people a reason to believe that you can be trusted, they won't buy from you. You can make your website more attractive and improve your sales writing, but nothing works as well as actually proving that you're a real business with real people backing it, and that's what the About Us page is for. It is essential to include at least one photo of a real person on an About Us page. A brief description of the people that run your business, where you're located, and any contact information you wish to include should appear there. Your users will feel more confident if you have your address and phone number visible. ● Social proof adds credibility Trust in your brand is strongly influenced by social proof. This is why marketers integrate social proof into their marketing campaigns to improve conversion rates. Since 70% of consumers rely on online reviews before making a purchase, it may be a good idea to put some social proof on your website to attract customers to take action. You can build trust with customers by maintaining a presence on LinkedIn, Instagram, Twitter and Facebook. ● A Strong Call to Action Without effective calls to action, it will be impossible for someone to take action on your website. People can't do what you want if they don't know what to do, after all. You can boost your conversion rates by using strong calls to action (CTAs) on your website. To generate strong calls to action, consider the following: Include a video that highlights you and your company for potential clients to get to know you You should include several positive testimonials that people can easily access before clicking the CTA Your About Us page should introduce your business, what it stands for, and how it adds value to people's lives ...

WHY IS STARTING UP HARD IN IND

August 7, 2022

Especially in the pandemic era, startups have gotten a lot more attention than ever. The number of startups in India is rapidly increasing, and more support is now available in all areas, thanks to Shark Tank India being telecasted on Sony which mainly focused on revolutionizing the Indian Startup ecosystem. But the question is- Why is it so tough to start and grow a business in India? Despite having 1.3 billion people and a voracious appetite for consumption and demand, the country still struggles to develop a successful business. Let's understand this. Corruption- Yes, you will know someone or the other who greases their hand to get something done in their lifetime. This loop keeps on going so massively that it is actually wreaking havoc on our country's economy, along with extremism, poverty, education, and healthcare, to name a few. Access to finance: To start or build a business, every company requires capital. Although the startup ecosystem has developed and grown in tandem with government programs such as mudra, sidbi, and stand up India loans, access to financing remains uncertain, especially for those living in rural areas with limited access to organized financial institutions. Lack of innovation- 77 percent of venture capitalists believe Indian businesses lack originality or innovative business strategies, according to a poll. According to a survey done by the IBM Institute for Business Value, 91 percent of startups fail during the first five years, with lack of innovation being the most common cause. Although India is said to have the world's third-largest startup environment, it lacks meta-level companies such as Google, Facebook, and Twitter. Indian startups are also noted for copying global startup models rather than developing their own. Product Market Fit- A majority of startups fail for one simple reason: their products aren't needed by their customers. Is your product beneficial to customers? Are there people who want to buy your product? Is your product in line with the cutting-edge ideas that your firm was created for? A lot of times, entrepreneurs strive to produce goods quickly that don't have a market or try to increase the market for a product that doesn't have one. Business model failure- Many entrepreneurs believe that having a decent product, an impressive website, and a large advertising budget will be enough to attract clients and business. They overlook the fact that customer acquisition and retention are expensive, and that the startup requires a fail-safe business strategy to survive and profit. Taking care of your startup's shortcomings and difficulties can only help you progress. ...

Schemes launched by the govern

August 7, 2022

Startups and SMEs are the groundwork on which the government's Atma Nirbhar mission and Make In India vision will prosper - creating more jobs, increasing exports, raising the standard of life for millions of Indians, and strengthening India's worldwide position. India is one of the fastest-growing startup ecosystems in the world, particularly for IT startups. Last year, venture capitalists invested a record-breaking $48 billion on Indian businesses and expansion plans. The Indian government expects MSMEs’ contribution to GDP to reach 50% by 2024, up from the present 29%, and to employ 15 crore Indians, up from the current 11 crore. This is why the Ministry of Micro, Small, and Medium Enterprises has created many government initiatives aimed at providing additional resources and a platform for stimulating more growth for startups and small enterprises. SAMRIDH Scheme The SAMRIDH initiative aims to provide money to entrepreneurs as well as assistance in bringing together skill sets that will help them grow successfully. In the coming three years, the newly formed SAMRIDH initiative wants to focus on the acceleration of roughly 300 start-ups by providing them with client connections, investor connections, and other prospects for overseas expansion. Startup India Seed Fund Prime Minister Narendra Modi approved the establishment of the INR 1,000 crore 'Startup India Seed Fund' on January 16, 2021, to assist startups and foster ideas from young entrepreneurs. PM Modi stated that the government is taking significant steps to ensure that Indian startups do not encounter funding constraints. The reserved fund for the Startup India Seed Fund initiative, as per the Union Budget of 2022 is Rs 283.5 crore, which is higher than the revised estimate of around Rs 100 crore for the year 2021-22. Pradhan Mantri Mudra Yojana PM Modi announced the Pradhan Mantri Mudra Yojana, under which MUDRA Banks provide low-interest loans to microfinance institutions and non-banking financial institutions, which in turn provide low-interest loans to startups and MSMEs. As a result, the Pradhan Mantri Mudra Yojana is a one-of-a-kind fund of funds designed to encourage Indian businesses. The MUDRA initiative allows for loans of up to Rs 10 lakh. Startup India Initiative In 2016, India's Prime Minister established the Startup India Initiative, which aims to enhance wealth and employability by fostering entrepreneurial spirit. Under this plan, the government provides tax benefits to startups, and over 50,000 firms have been recognised in a little more than five years. This effort is being maintained by the Department of Industrial Policy and Promotion, and it is being treated as a long-term project. In addition, the age limit for startups has been raised from two to seven years. Furthermore, the age limit for biotechnology companies is ten years from the date of establishment. It is one of the best government-sponsored startup programmes for entrepreneurs because it offers a number of benefits. India Water Pitch-Pilot-Scale Startup Challenge On March 12, 2022, Union Minister Hardeep Singh Puri announced a startup challenge in which selected Indian startups will receive a grant of Rs 20 lakhs, as well as support and mentorship from the Ministry Of Housing And Urban Affairs, whose brainchild is this startup challenge, which aims to empower as many as 100 startups in the water sector. ...

The inspiring story of THE LIJ

August 7, 2022

From a borrowed capital of Rs 80 to Rs 1500 crores in annual revenue, this is the success story of women empowerment. Across every state in India, this product is a household name. However, while most of us have had the classic retreat at least once in our lives, few are aware of the inspirational success story behind the fantastic business, which was founded by seven ladies on their rooftop with a meagre investment of Rs 80 borrowed for the original raw material. It was churning out a whopping Rs 1,600 crore turnover in 2019, co-owned by 45,000 women (2021) who create 4.8 million papads per day, sixty years later. The women began with four packs on the first day and sold over Rs 6,000 worth of papads in the first year. After winning a cash prize contest, the brand name 'Lijjat' was selected in 1962. At the time, the turnover was approaching Rs 2 lakh. Lijjat came up with a unique women empowerment model whereby any woman who wanted a source of income could become a member and start earning money by rolling a papad or helping out with the kneading of dough, packing or quality control function. Women could take the dough home, roll it into papads in their leisure time and return it the next day after collecting their payment. Lijjat accepted all its working members as owners and every member had an equal share in the profit and loss of their branch. All women who worked for Lijjat were fondly referred to as “Lijjat sisters” They gradually developed from a few hundred to thousands of women who produced the goods and earned a share of the profits. The brand grew over a six-decade period, propelled by regional media coverage, to empower over 42,000 women by 2002, and 45,000 by 2021. The company has 82 locations and exports to nations such as the United States and Singapore. After serving over the years with the tremendous success with their papads, Lijjat began producing other products in the 1970s like Khakhra, masala, vadi, wheat atta and bakery products. It also set up flour mills, printing division and polypropylene packing division. It also produces other items such as detergent soap and rotis. Men are only hired as drivers, store assistants, and helpers by the organisation. The framework is set up in such a way that the persons who roll the papads learn to control it. Their president, Swati Ravindra Paradkar, is a second-generation co-owner who began rolling papads with her mother at the age of ten after the death of her father. She remarked last year, "Some of our ladies make more than their husbands — and their families respect them for it." Out of this strong belief in quality delivered at an affordable price comes an act of ignoring competitors. Lots of companies selling papads have come and gone. It doesn’t consider them, it only does its own thing, not taking into consideration what the competition is doing. What we can learn from this amazing story of Lijjat Papad is that if your product quality is good, consumers will buy. Its quality does not differ whether it is for exports or for the local market. There is just one quality. And that’s good quality. Again and again and again! These powerful women taught us one lesson- To push the boundaries, even when they push back. And we are more powerful when we empower each other. Being a good ally, friend, co-worker or leader means empowering those around you…. ...

OTT Beast of India

August 7, 2022

The popularity of online media has not occurred overnight or simply as a result of the Covid 19 pandemic. OTT, or Over-The-Top media platforms, are now almost the only way to discover new shows online. Since viewers can access these platforms on the move, OTT platforms have become so popular. Furthermore, OTT platforms also replace traditional entertainment venues such as cinema halls. OTT consumption in India has grown from 181 billion minutes in 2011 to 204 billion minutes in 2021, according to the estimated size of the market. The fact that OTT is taking over is not in dispute. As much as Netflix is the king of the west, Disney + Hotstar is the real beast in India, ● Disney+ Hotstar has 43 million subscribers, making it the largest OTT provider in India. Netflix has 5 million subscribers, and Amazon Prime has 17 million customers. ● Hotstar is the leading OTT provider, accounting for 29 per cent of total viewership. In 2020, the platform earned around 16 billion Indian rupees. ● 85 per cent of Indian customers will have access to the Internet by 2023. India will have tremendous growth in OTT subscribers by 2023. Currently, there are 350 million users, but it is expected to reach 500 million users soon. From Ramanand Sagar's Ramayana (1987) to Mirzapur (2021) there has been a substantial change in the quality and quantity of content that is consumed by viewers. ...

5 books every person needs to read!

August 7, 2022

As an entrepreneur, I strongly believe that books contain eternal wisdom that can be revisited all the time. When I re-read a book, I always discover something new that I had missed before. I have obtained practical advice and examples from these books that have helped me through my entrepreneurial path. I will share some of my favourite books that have been beneficial to me in both my professional and personal lives. 1. Robert Kiyosaki’s Rich Dad Poor Dad One of the most popular personal finance books of all time. Kiyosaki tells the story of growing up with two father figures - his own and his close friend's "rich dad." In his book, Kiyosaki explains how each of these men influenced his thinking about money and investing. He exposes the common financial misconceptions that keep people from reaching their income potential. In addition to sharing his journey, he also shows a powerful method to make your money work for you. 2. The Hard Thing About Hard Things by Ben Horowitz, One of Silicon Valley's most experienced and respected entrepreneurs, Ben Horowitz, draws upon his own experience founding, running, selling, buying, managing, and investing in technology companies to offer essential advice and practical wisdom for navigating the toughest challenges that business schools don't cover. Horowitz's book provides essential advice for any business leader, written in his signature no-nonsense style with some references to his rap fandom. Beginners and veterans will both find this book helpful, but it is especially recommended for those facing challenging obstacles during tough times. 3. Start with Why by Simon Sinek Entrepreneurs face the challenge of finding and sustaining the inspiration that moves others. During his mission to discover what makes some organizations innovative and influential, Simon Sinek has been looking for ways to help you be more inspired at work. In Start with Why, Simonek explores the ways that leaders such as Martin Luther King Jr. and Steve Jobs found success by connecting with their "why." He develops a framework that you can use to create a company that inspires others. 4. How to win friends and influence people By changing your own behavior, you can change the behavior of others. By learning these principles, you can better understand people, become a more likable person, improve your relationships, win others over, and influence behavior. 5. Good to Great Good to Great was inspired by Jim Collins' quest to understand why some businesses last and others do not.” He assembled a team of experts to study successful companies that have lasted over 15 years. It's well-researched and well-written and offers practical advice for creating a thriving business. Collins outlines the facets of greatness in his book "Level 5 Leaders" and "A Culture of Discipline". The mentioned list is an excellent place to start sharpening your business skills. Additionally, there are a variety of insightful business books that can help you learn more about any topic that interests you. This list includes some of my favourites. You can tell me more about the books you like or want to recommend! ...

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