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May 18, 2023

Empowering Change: The Power of Impact Investment

In a world facing numerous challenges,impact investment has emerged as a powerful tool to drive positive change while generating financial returns. Gone are the days when profit-making and social good were considered mutually exclusive. Today, impact investment is revolutionizing the way we think about finance, fostering sustainability, equality, and innovation. Join us on a journey to explore the exciting world of impact investment and discover how it's reshaping our future. WHAT IS IMPACT INVESTMENT? Impact investment goes beyond traditional investing by considering both financial returns and measurable social and environmental outcomes. It seeks to address pressing global issues such as poverty, climate change, gender inequality, and access to education and healthcare. This approach enables investors to align their capital with their values and contribute to a more sustainable and inclusive world. THE RISE OF IMPACT INVESTMENT: Over the past decade, impact investment has gained significant traction. According to the Global Impact Investing Network (GIIN), the estimated size of the global impact investing market reached $715 billion in 2019. This exponential growth reflects a paradigm shift in the way individuals, corporations, and institutions view their role in society. People are increasingly realizing that their investment decisions can shape a better future for all.Impact investors employ various strategies to create positive change. These include: a) Environmental and Social Governance (ESG) Integration: Investors assess companies based on their environmental, social, and governance practices, promoting responsible business practices and sustainability. b) Thematic Investing: Investing in specific themes such as renewable energy, affordable housing, healthcare, or education to address targeted social or environmental challenges. c) Impact Funds and Social Enterprises: Supporting dedicated impact funds or investing directly in social enterprises that prioritize impact alongside financial returns. Measuring the impact of investments is crucial to ensure transparency and accountability. Impact investors use metrics such as the UN Sustainable Development Goals (SDGs) and the Impact Reporting and Investment Standards (IRIS) to track progress and assess the effectiveness of their investments. By quantifying the social and environmental outcomes, investors can continuously improve their strategies and make informed decisions. Highlighting real-life success stories and inspiring innovations can demonstrate the tangible impact of investment. From renewable energy projects powering underserved communities to microfinance initiatives empowering entrepreneurs in developing countries, impact investment is changing lives and transforming communities worldwide. As impact investment gains momentum, it has the power to reshape the financial landscape. Investors are increasingly demanding transparency, accountability, and purpose-driven investments. Financial institutions and corporations are responding by integrating sustainability into their core strategies. Together, we can leverage the power of capital to build a more equitable, sustainable, and prosperous world. Impact investment is not just an investment strategy; it is a mindset that recognizes the potential of finance to drive positive change. By investing in companies, projects, and initiatives that generate social and environmental benefits, we can create a future where profit and purpose coexist harmoniously. Let us embrace the transformative power of impact investment and work towards a better world for generations to come!

May 18, 2023

Empowering Change: The Power o

In a world facing numerous challenges,impact investment has emerged as a powerful tool to drive positive change while generating financial returns. Gone are the days when profit-making and social good were considered mutually exclusive. Today, impact investment is revolutionizing the way we think about finance, fostering sustainability, equality, and innovation. Join us on a journey to explore the exciting world of impact investment and discover how it's reshaping our future. WHAT IS IMPACT INVESTMENT? Impact investment goes beyond traditional investing by considering both financial returns and measurable social and environmental outcomes. It seeks to address pressing global issues such as poverty, climate change, gender inequality, and access to education and healthcare. This approach enables investors to align their capital with their values and contribute to a more sustainable and inclusive world. THE RISE OF IMPACT INVESTMENT: Over the past decade, impact investment has gained significant traction. According to the Global Impact Investing Network (GIIN), the estimated size of the global impact investing market reached $715 billion in 2019. This exponential growth reflects a paradigm shift in the way individuals, corporations, and institutions view their role in society. People are increasingly realizing that their investment decisions can shape a better future for all.Impact investors employ various strategies to create positive change. These include: a) Environmental and Social Governance (ESG) Integration: Investors assess companies based on their environmental, social, and governance practices, promoting responsible business practices and sustainability. b) Thematic Investing: Investing in specific themes such as renewable energy, affordable housing, healthcare, or education to address targeted social or environmental challenges. c) Impact Funds and Social Enterprises: Supporting dedicated impact funds or investing directly in social enterprises that prioritize impact alongside financial returns. Measuring the impact of investments is crucial to ensure transparency and accountability. Impact investors use metrics such as the UN Sustainable Development Goals (SDGs) and the Impact Reporting and Investment Standards (IRIS) to track progress and assess the effectiveness of their investments. By quantifying the social and environmental outcomes, investors can continuously improve their strategies and make informed decisions. Highlighting real-life success stories and inspiring innovations can demonstrate the tangible impact of investment. From renewable energy projects powering underserved communities to microfinance initiatives empowering entrepreneurs in developing countries, impact investment is changing lives and transforming communities worldwide. As impact investment gains momentum, it has the power to reshape the financial landscape. Investors are increasingly demanding transparency, accountability, and purpose-driven investments. Financial institutions and corporations are responding by integrating sustainability into their core strategies. Together, we can leverage the power of capital to build a more equitable, sustainable, and prosperous world. Impact investment is not just an investment strategy; it is a mindset that recognizes the potential of finance to drive positive change. By investing in companies, projects, and initiatives that generate social and environmental benefits, we can create a future where profit and purpose coexist harmoniously. Let us embrace the transformative power of impact investment and work towards a better world for generations to come! ...

April 3, 2023

The Age of AI

Artificial intelligence is the simulation of human intelligence processes by machines, especially computer systems. Specific applications of AI include expert systems, natural language processing, speech recognition and machine vision. From Google and Amazon to Apple and Microsoft, every major tech company is dedicating resources to breakthroughs in artificial intelligence. Personal assistants like Siri and Alexa have made AI a part of our daily lives. If you have ever used Apple products then you probably had a chance to ‘meet’ Siri. But have you ever been wondering how Siri actually works? Siri was the first major AI-powered voice assistant popularized on a large scale that was capable of interpreting human speech, generating responses, and performing multiple tasks. Siri can be interacted with through Apple devices such as iPhone, iPad, MacBook, Apple Watch, or HomePod. By default, Siri is assigned a female voice and although it is difficult to talk about a computer-generated agent as having a specific gender, the fact that the default setting makes Siri sound like a 'she'. After activation, Siri proceeds to ‘listen’ to the user’s spoken query. Siri’s ability to ‘understand’ is enacted through the speech recognition mechanism. During this process the words uttered by the user are converted into speech patterns and broken down into segments, segments are converted into syllables, and lastly, separate syllables are assigned to particular wave patterns individually which enables Siri to decode what has been said by the user. Siri’s speech generation is enabled through the preceding process of capturing 10–20 hours of voice recordings by a professional speaker in a studio. It is also important to note that the recordings contain varied materials ranging from manuals to jokes to cover the whole spectrum of vocal intonations. Then, the response generation is enacted through text-to-speech synthesis that is based on slicing this pre-recorded speech into basic elements and rearranging them to create new sentences. The underlying mechanisms that stand behind Siri are so complex that it would be possible to write a whole book about it and it would probably still not be enough. Nonetheless, an overview of Siri’s functionalities will enable you to better understand what is happening ‘behind the scenes’ the next time you interact with an AI-enabled voice assistant. There are numerous AI tools currently under development, and here are some of the most promising ones that are likely to be available in the near future: 1. GPT-3 successor: GPT-3 is one of the most advanced natural language processing models in existence. Its successor, which may be called GPT-4, is likely to be even more powerful and capable of generating more complex and sophisticated language. 2. AI-powered personal shopping assistants: AI-powered personal shopping assistants are being developed to help people find products that meet their specific needs and preferences. These assistants use machine learning algorithms to analyze a person's shopping history and make personalized product recommendations. 3. AI-powered medical diagnosis: AI-powered medical diagnosis systems are being developed to help doctors diagnose diseases more accurately and efficiently. These systems can analyze large amounts of medical data and provide insights that may not be immediately apparent to human doctors. 4. AI-powered virtual assistants: AI-powered virtual assistants are becoming increasingly sophisticated and are likely to become more ubiquitous in the future. These assistants can help with a variety of tasks, from scheduling appointments to providing personalized recommendations. 5. AI-powered autonomous drones: Autonomous drones equipped with AI algorithms are being developed to perform a wide range of tasks, from delivering packages to conducting search and rescue missions. These drones can navigate complex environments and make decisions based on real-time data analysis. Overall, AI tools are likely to become more powerful, efficient, and ubiquitous in the coming years, leading to a range of new applications and use cases. ...

May 19, 2023

Unleashing Possibilities: Micr

Introducing Microsoft Corporation, the tech powerhouse hailing from Redmond, Washington. Known for their iconic Windows operating systems, Microsoft Office suite, and cutting-edge web browsers like Internet Explorer and Edge. They're not just software wizards, though. Microsoft also shines in the hardware arena with their Xbox gaming consoles and sleek Microsoft Surface touchscreen PCs.In the world of corporate giants, Microsoft claimed an impressive spot at No. 14 on the 2022 Fortune 500 list, showcasing their massive revenue. As of 2022, they held the title of the world's largest software maker, raking in the big bucks. Microsoft stands tall among the Big Five in American tech, rubbing shoulders with Alphabet (Google's parent company), Amazon, Apple, and Meta (formerly Facebook). Together, these tech titans shape the digital landscape. Let's dive into Microsoft's origin story. Founded by the legendary duo Bill Gates and Paul Allen on April 4, 1975, their initial mission was to create and sell BASIC interpreters for the Altair 8800. Little did they know, their journey would propel them to dominate the personal computer market with the introduction of MS-DOS and later the revolutionary Windows operating system. Microsoft's initial public offering in 1986 sparked a frenzy, driving up share prices and turning three lucky individuals into billionaires overnight. The company's success also resulted in an estimated 12,000 millionaires among its dedicated employees. Over the years, Microsoft has diversified its offerings, expanding beyond operating systems and acquiring various companies along the way. Notably, they made a splash with the $26.2 billion acquisition of LinkedIn in December 2016 and the $8.5 billion acquisition of Skype Technologies in May 2011. Now let's zoom in on India, where Microsoft has exciting news to share. They recently announced the addition of four Indian languages—Konkani, Maithili, Sindhi, and Sinhala—to their translator, bringing the total supported Indian languages to 16. Microsoft celebrates the diverse language and culture of India and aims to support India's growth with their advanced AI technology.Users can leverage Azure Cognitive Services Translator to translate text in these languages, among over 125 other supported languages. The inclusion of Konkani, Maithili, Sindhi, and Sinhala caters to millions of people across India and Sri Lanka, enabling seamless communication.Now, shifting gears to the nonprofit sector, Microsoft is stepping up its game with AI-powered solutions and enhancements to Microsoft Cloud for Nonprofit. These innovations aim to transform the nonprofit industry and revolutionize how fundraisers engage with donors, manage campaigns, and streamline operations. Among the new offerings is a limited private preview of an AI-powered fundraising propensity model. Participating nonprofits gain access to cutting-edge AI tools for predictive forecasting of fundraising goals, data modeling, and identifying potential donors with the highest likelihood to contribute.The Vice President and Global Head, Tech for Social Impact at Microsoft, highlights the game-changing potential of AI for nonprofits and fundraisers. With these new AI solutions, Microsoft empowers organizations to achieve more, creating a positive and rewarding donor experience.Nonprofits face ongoing challenges in stretching budgets and accomplishing more with limited resources, especially given the decline in the number of donors in recent years. Data-driven insights can be a game-changer for nonprofits, but many organizations struggle with accessing and utilizing the necessary data. Microsoft aims to bridge this gap by delivering AI capabilities that help fundraisers attract, retain, and grow their donor base.These AI solutions are integrated into Microsoft Cloud for Nonprofit, a specialized platform designed to reduce overhead, automate critical workflows, and focus on mission-critical activities. Built on Azure, Microsoft's trusted cloud platform, the solutions offer enhanced security, scalability, and reliability. They also seamlessly integrate with other Microsoft solutions, including Microsoft 365, Power Platform, Microsoft Dynamics 365, SharePoint, Teams, and LinkedIn. Microsoft is continuously innovating and exploring new possibilities, and they're just getting started. With AI as their copilot, they're dedicated to driving positive change and helping nonprofits thrive. So buckle up and get ready for a new era of fundraising powered by Microsoft's AI solutions. ...

SEO: A Startup Guide

April 1, 2023

SEO is an essential marketing technique that is focused on bringing organic, non-paid traffic to your website by using high quality content to get to the top of a search engine results page. Think of SEO as both an art and a science. It combines the creativity and ability to create high-quality, engaging content that users value, with a strong understanding of analytics and of your prospective customers. Reaping the benefits of your SEO labour may be a bit of a slow process at first, but once you’ve managed to achieve some results, your success will build upon itself. It's important to remember that SEO is only focused on organic ranking. You cannot pay to rank higher with SEO. The only way to rank higher on SEO is to ensure you're satisfying the search engine’s requirements. Listed are some business boosting advantages of SEO : 1. It Boosts Your Credibility A site that ranks high on search engine results pages is typically considered high-quality and trustworthy by search engines, and this, in turn, boosts the credibility of your business. 2. It Doesn't Have To Cost You Anything Search engines crawl your site 24/7, promoting useful content and helping you find new customers organically. To make the most of your SEO efforts, allocate some of your time to reviewing the content on higher ranking sites within your niche, and aim to write content that's better than theirs. 3. It Supports Content Marketing Original content and SEO work hand in hand; by creating helpful content for visitors, including text, images and videos. Make sure that your content is high quality and optimized for keywords you want to rank for, and since search engines like freshness, update your content regularly. 4. It Gives You A Competitive Advantage Your competitors will likely be investing in SEO, which means you should too. Those who invest heavily in SEO often outrank the competition in search engine results and gain market share. If you consider that results on the first page of a Google search get over 90% of traffic, you cannot afford not to be there, especially if your competitors are. Start by identifying your competitors, analyzing their strengths and weaknesses, and creating and managing your online reputation. 5. It Can Help You Reach More People While many marketing campaigns tend to focus on a defined target audience, SEO can help you attract anyone with intent at a given point in time, no matter what stage of the buying funnel they are in. If you target keywords rather than demographics as you might with PPC or social advertising, you can attract more prospects who may be interested in doing business with you. 6. It Helps You Rank Better In Local Searches Local searches such as "plumbers near me" are becoming more common. And nearly 80% of local searches on mobile lead to conversions. Local SEO strategies can help you attract these searchers who are often ready to buy. 7. It Improves Website Usability SEO is about making your site search engine-friendly, but it also can improve the experience a customer has when visiting your website. If you put the work in to generate useful and high-quality content, make your site faster and more responsive, add backlinks and enhance every page, you typically get an excellent website in addition to one that's optimised for search engines. 8. You Get Quantifiable Results With SEO, you can track changes in rankings, conversions and website traffic. Platforms like Google Analytics provide a comprehensive suite of information, allowing you to drill down to an incredibly granular level. For example, you can see every website user's buying journey — including the pages they engaged with, the keywords they used to search and whether they completed specific actions. 9. It Improves User Engagement Rates An optimized site brings in quality traffic. If you have a site with useful content that matches the searcher's intent, they will likely spend more time browsing, which ultimately can lead to more conversions and increased ROI. Customers who engage longer with a website tend to connect to the brand more — this can lead to customer advocacy and long-term revenue. ...

The New Age of EVs

April 10, 2023

Tesla, the electric vehicle (EV) company founded by Elon Musk, has revolutionized the automotive industry with its innovative technology and commitment to sustainability. Tesla’s EVs are known for their impressive range, performance, and design, as well as their contribution to reducing greenhouse gas emissions and promoting renewable energy. Tesla’s EV lineup includes four models: the Model S, Model 3, Model X, and Model Y. Each model offers a unique combination of features, but all share a commitment to sustainability and energy efficiency. Tesla’s EVs are powered by rechargeable lithium-ion batteries, which provide a range of up to 400 miles on a single charge. This range is significantly higher than most other EVs on the market, making Tesla’s vehicles a practical choice for long-distance driving. In addition to their impressive range, Tesla’s EVs are also known for their high performance. The Model S, for example, can accelerate from 0 to 60 miles per hour in just 1.99 seconds, making it one of the fastest production cars in the world. Tesla’s vehicles also feature advanced safety features, such as Autopilot, which uses cameras, radar, and ultrasonic sensors to assist drivers with steering, braking, and acceleration. Tesla’s EVs are also designed with sustainability in mind. The company’s Gigafactory, located in Nevada, produces the batteries used in Tesla’s vehicles using renewable energy sources, such as solar and wind power. Tesla’s EVs also emit zero emissions, which helps to reduce greenhouse gas emissions and improve air quality. In addition to their environmental benefits, Tesla’s EVs are also stylish and sleek, with a futuristic design that sets them apart from traditional gas-powered vehicles. The Model X, for example, features falcon-wing doors that open vertically, while the Model 3 has a minimalist interior with a large touchscreen display. While Tesla’s EVs are known for their high price tags, the company has recently introduced more affordable options, such as the Model 3 and Model Y, which start at around $40,000. These models are still more expensive than many gas-powered vehicles, but they are more affordable than Tesla’s higher-end models, making them accessible to a wider range of consumers. In conclusion, Tesla’s EVs have revolutionized the automotive industry with their impressive range, performance, design, and commitment to sustainability. While they are still more expensive than many gas-powered vehicles, their environmental benefits, advanced technology, and stylish design make them an appealing choice for consumers who are looking for a more sustainable and innovative mode of transportation. As the demand for electric vehicles continues to grow, it is likely that Tesla will remain at the forefront of the industry, driving innovation and pushing the boundaries of what is possible with electric vehicles. ...

Mistakes every entrepreneur sh

August 7, 2022

Being disciplined and having a plan are two important aspects of starting a business. Startups aren't always glamorous, and they require a lot of selflessnesses. Failure is an integral part of any business's success. When you prepare for success, you shouldn't be scared of failure, when difficulties and unexpected obstacles arise, you shouldn't surrender your strength and desperation. It is probable that you will make mistakes and things will go wrong because you lack knowledge in this challenging period. Listed below are some of the common mistakes entrepreneurs make and how to avoid them. 1)Excessive or insufficient spending As a budding entrepreneur, your biggest concern is likely to be money. Among new entrepreneurs, we observe two mindsets: either "You have to spend money to make money" or "I'll spend the bare minimum until I've got some decent cash." Taking either of these attitudes too far can be harmful. If you want to succeed, invest in quality products and quality people. It will pay off in the long run. 2)Aiming for impossible goals The enthusiasm of new entrepreneurs can compel them to skip a solid business plan in the pursuit of their "big idea." Setting realistic and attainable goals is essential to achieving success. Set short- and long-term goals, and be sure they are specific. You shouldn't just say, "I want to make xyz dollars this year." Establish a reasonable goal and determine what steps you need to take to reach it. 3)Trying to do everything yourself When you first start out, you might think that no one can do the job as well as you can. Among all your employees, you're the only one who knows the business inside out, and you're the only one who can truly make it successful. You may not only burn out, but you could actually hinder your success. Obtaining the objective viewpoint of an experienced consultant or mentor can be extremely beneficial. 4) Placing your product before people A customer-centric mentality is critical when it comes to designing your product and choosing your business model. While most new entrepreneurs are concerned about making money (understandably), they neglect what will lead to a sustainable business: a customer base that is satisfied and loyal. 5) Being paralyzed by fear of the "what ifs" Starting a new business is terrifying, and it is not for the faint of heart. As Robert F. Kennedy once said, "Only those who dare to fail greatly can ever achieve greatly." Being fearful of rejection and failure is natural, but letting it cripple you can prevent you from achieving your goals. Entrepreneurship is not an easy endeavour, and mistakes will be inevitable. Don't be afraid to make your own mistakes, though! ...

Market segmentation : A sm

April 28, 2023

Marketing to the wrong segment can feel like barking up the wrong tree, or more specifically, barking up tens of thousands of wrong trees ! The introduction of funnel reports has revolutionised the way sales teams approach their conversion rates. However, the misconception that adding more people to the funnel will lead to higher sales numbers and unchanged conversion rates has been a pervasive one in the industry. Based on our initial success rate of 50%, we can predict that marketing to one million people may result in 500,000 sales. However, it's important to note that this is just an estimate and actual results may vary. Market segmentation is the act of dividing your market into identifiable, actionable subsets (segments) that share common characteristics. These might be places of residence, age, lifestyle or even how they behave on your website or app. Individuals within the same segment are assumed to have the same expectations and should react in a similar way to an offer, type of content, or a specific message. Segmentation is often used across the organisation, from marketing to product, to develop more effective business strategies. When done correctly, it allows you to better understand your audience and create a more user-centric experience for your customers. Segmentation is important because it helps you deliver the right value or message, to the right people, at the right time. Traditional mass marketing relies on finding a compromise to satisfy the greatest number of people. Segmentation on the other hand enables you to create more personalised experiences for your customers. This will in turn make your business strategy more effective - whether you’re designing a new product or creating an email campaign as 91% of consumers are more inclined to buy from brands that offer them a personalised experience. Fashion websites excel at utilising segmentation to effectively cater to their audience. By categorising consumers based on demographic factors like gender, these websites are able to create tailored experiences that showcase products and visuals that are highly relevant to each specific group. A segmentation strategy clearly outlines how you hope to segment your market in order to reach your goal. You may choose to segment based on specific demographics in order to target a customer base or segment based on shared values for your targeting efforts. Did you know : While market segmentation tools have advanced significantly, the concept of market segmentation is over 100 years old. Back in the 1920s, it was used by manufacturers who started to produce different vehicle models–each designed to meet the needs of various psychographic and demographic market segments, such as income, interests, lifestyle, and location. ...

The revolution : Tech Mahindra

May 3, 2023

Tech Mahindra, part of the Mahindra Group, founded in 1945 is one of the largest and most admired multinational federation of companies with 260,000 employees in over 100 countries. With a revenue of US$6.0 billion and a workforce of over 158,000 employees operating in 90 countries, Tech Mahindra has established itself as a major player in the IT industry. The company's comprehensive range of services includes application development and maintenance, enterprise solutions, network services, digital transformation, consulting, and business process outsourcing. Tech Mahindra caters to a diverse range of clients across various industries, including banking and financial services, telecommunications, healthcare, manufacturing, retail, and media. Tech Mahindra ranks #5 among India's IT firms and #47 overall on the Fortune India 500 list for exceptional performance. The company has also received multiple awards and accolades, including recognition from Gartner, Forrester, and IDC, for its innovative solutions. Tech Mahindra's success can be attributed to its commitment to delivering high-quality services, fostering innovation and creativity, and building long-term relationships with its clients. With its extensive global footprint and expertise in emerging technologies, the company is well-positioned to continue driving growth and delivering value to its stakeholders. Recently, Tech Mahindra has signed an MoU with Saudi Arabia's MCIT to establish a Data & AI and a Cloud CoE in Riyadh. The CoE aims to build national hi-tech talent capacity, create high-quality jobs, promote digital innovation, and upscale small & medium enterprises, while driving cloud-enabled transformation across industries. The Data & AI and Cloud CoE by Tech Mahindra will accelerate the adoption of Data Analytics & Ethical AI, promote a cognitive approach across smart services, and contribute to Saudi Vision 2030's digital-led transformation goals. According to CP Gurnani, MD and CEO of Tech Mahindra, the world of Data & AI and Cloud is constantly evolving as the priorities of public and private sectors shift both globally and locally, particularly in Saudi Arabia. To keep up with this changing landscape, it is important to focus on developing new IPs and assets, promoting innovation, and investing in the training and upskilling of local talent. To achieve these goals, Tech Mahindra has partnered with MCIT to establish a CoE that can help address the digital transformation needs of Saudi Arabia. This initiative is in line with the Saudi Vision 2030, which aims to create a diverse and digital-first ecosystem. Tech Mahindra plans to collaborate with MCIT and local universities to create a robust ecosystem that can support these goals. Tech Mahindra will host design thinking workshops, hackathons around Data & AI and Cloud to nurture innovation and accelerate the Kingdom’s transformation to a digital economy. The partnership will provide training and development for 2500 Saudi nationals by providing project deployment programs that enhance skills and develop careers in Data & AI and Cloud. Tech Mahindra prioritises investment in emerging technologies and innovative solutions to facilitate digital transformation and effectively cater to the changing demands of its customers, thereby ensuring the best possible service. ...

Key Fragments of a Marketing D

April 12, 2023

A media mix is the combination of communication channels a business can use to meet its marketing objectives. Typically, these include newspapers, radio, television, billboards, websites, email, direct mail, the Internet and social media. Combining these channels in a media mix enables you to communicate most effectively with different types of customers and prospects at different stages of the purchase decision, according to the entrepreneur. This refers to the process of using multiple channels to meet marketing goals. The benefit of using a media mix is to leverage different strategies to see which tactics work and lead to better conversions. The question is, how exactly does it help brands better plan campaigns? Let’s dive into how it works. Delivering the Elite: An effective media mix delivers the right marketing message to your customers and prospects at the lowest cost and with minimal waste. If you want to reach a consumer audience across the country, you might use a media mix that includes national newspapers, radio or television. If you wanted to reach a specific group of business decision-makers, such as technical directors, your mix might include specialist business magazines or exhibitions aimed at those directors. You might include personalized direct mail or an executive briefing session in your mix to reach a small number of key executives who influence a major purchasing decision. Entrepreneur notes that the emphasis on the media mixes changes at different stages in the buying cycle. When prospects are looking for information, they may read publications covering their interests, search websites, visit trade shows or check product review sites. So, you must have information about the places they are likely to visit. Your media mix emphasizes raising awareness through advertisements, press releases, product pages on your website, participation in trade shows or comments on social media. When prospects have expressed an interest in your products, you can use a different media mix to nurture them and move them toward a buying decision. The mix at this stage might include an email offering detailed product information, a seminar or a customized sales proposal. The bigger the better : The components of a media mix are more effective when they are integrated. The benefit of an integrated campaign is that the media mix is more effective when the components work together and communicate consistent messages each time, according to MMC Learning. In practical terms, that means using the same creative themes and marketing messages across all elements of your media mix. Prospects viewing an advertisement, website page, direct mail piece or product guide from an integrated campaign would receive consistent messages, with each element of the mix reinforcing the others. In January 2022, according to a survey over 600 media planners discovered their strategies, goals, and challenges. Here are some interesting findings: 1. 84% of media planners surveyed leverage a mix of organic and paid media. 2. Email marketing is the most leveraged media channel, used by 1 in 2 media planners. 3. 41% of media planners surveyed will change their media mix in 2022, while 45% will keep it the same. 4. 14% of media planners currently leverage non-fungible tokens (NFTs) while 16% plan to use them for the first time in 2022. 5. 39% of those who use NFTs in their media planning say they have the best ROI of any channel in their media mix. 6. 39% of marketers surveyed say determining the most effective media mix is the biggest challenge of media planning. Media mix optimization can help your marketing team determine which distribution channels will best promote an upcoming campaign and can ultimately help strengthen your marketing strategy. ...

Content Marketing - Dos and Don'ts

April 5, 2023

As entrepreneurs, everyone out here desires that every piece of content created is persuasive and valued by the audience but with so much content out there and people struggling with time, probably this is not the case. So what really makes even a masterstroke content stand out? What makes it high priced to a customer or prospect so it will drive engagement and prompt action? Content provides a great framework for brands searching for opportunities to provide valuable content that taps into their consumers’ needs, desires, challenges, and goals. More than 50% of businesses currently invest money, time, and energy into content marketing, with most of them bringing out all sorts of stuff every single day. Read on to know a basic idea how these content ideas work for your business: Know about Frequently Asked Questions: A couple of ways to look for questions relevant to the users is to scan online forums like Quora and Yahoo or to use the Google search bar. For example, if you search "Consumer Advertising Distrust," Google will provide you with a list of questions such as "What are the 4 types of advertising?" 1. Dig Deeper With Keyword Analytics: Instead of keyword popularity, advanced search engine optimization assesses keyword opportunities. For example, you can discover the top-ranking domains and business values for a keyword. Then, you can either target that keyword or look for more suitable alternatives. In some cases, it may make more sense to switch to lower-competition keywords. 2. Keep a check on competitors: One can also use keyword data to check out popular page titles and use these titles to guide content. One can then use SEO Content Templates to get the title of each page. With a list of all the page titles in front of you, you can see how frequently certain phrases occur. This can then inform potential titles when you're struggling with how to come up with content ideas. 3. Group Brainstorming Session: Content idea generation shouldn't be a one-person job. Sit down with other people in your team to bounce around ideas and share inspiration. Not sure how to brainstorm content ideas? Get things started by asking people to share content they've liked, then start discussing what they liked about it. This can be a great way to come up with your own original concepts, whether you need content ideas for a blog or social media. 4. Refurbish Top-Performing Content: If you've struck gold with a content idea, don't be afraid to recycle it, take advantage of some content's versatility and adaptability. You can present each frequently asked question via a series of tweets, turn them into points for SlideShare, or present them in a video. Implement content creation ideas across multiple channels to reach a more diverse audience. 5. Hijack the Headlines: If you're feeling stuck on how to find content ideas, start reading the news. Piggybacking content off of current headlines is a great way to leverage a moment of popular public interest. It's also worth signing up for a daily news briefing so you get headlines delivered straight to your inbox. A quick skim is enough to show if there's something you can tap into for your daily content ideas as it saves time and ensures that you don't miss anything relevant. 6. Check What's Trending: If you're searching for Twitter, LinkedIn, Facebook, or Instagram content ideas, check out what's trending on the respective platforms. This is basically the social media equivalent of reading the headlines of industry publications. Sometimes you don't have to spark a new conversation — it's enough to take part in an existing one, especially if you have something valuable to contribute. 7. Survey to Learn More About Audience: This is a more direct way to find out more about your audience as quantitative research like clicks and conversions only tells you so much about your consumers. Explore qualitative methods to find out more about your target audience. Surveys are one option, allowing you to create a more comprehensive profile of the people who are interested in your brand, company, or product. 8. Consider a Contest or Giveaway : To get more participants to take part in a survey, you can offer an incentive like a contest or giveaway. In general, prizes are a great way to get your audience more engaged in your content. You can also offer freebies in exchange for something like signing up for an email list, which you can then use to distribute future content. People love free stuff, especially if it's giving them legitimate value. This shows genuine attentiveness toward your audience and their needs and can help you win that coveted asset : Trust. ...

Learnings From Linktree's 12 Million Users Success Story

March 25, 2023

The early development of Linktree is astonishing and makes for a great origin story. Together with his brother Anthony and buddy Nick Humphreys, Alex Zaccaria ran a music and entertainment digital agency and was an avid user of Instagram. They were looking for a technique to put just one link in their Instagram biography but share many links. So, in 2016, they managed to do it, and Linktree was subsequently created. The tool was first distributed by the founders around their network, and soon after, a content user posted it on Product Hunt. Linktree suddenly saw between 3,000 and 4,000 signups every day. The rest is history. In October, Linktree raised $10.7 million — its first venture capital round — and it announced at the time that it had 8 million overall users. Here's what they taught us: 1. Everything depends on the product and the user experience. Find out what your customers need by talking to them. 2. Be careful with the free version. 3. Influencers don't require payment. Yet, if one does discover you, step up your customer service a notch to ensure that they spread the word. 4. No founder is an all-around expert. You should eventually bring in an expert to manage your expansion. 5. Incorporate data into your strategy. 6. There are a lot of opportunities for growth when you experiment. 7. Instead of using a hard sell, try educating your clients and involve them in the process. ...

5 Hollywood movies to find your inner entrepreneur

August 7, 2022

Some movies can prompt new and original ideas, others can help you make a real breakthrough or come up with fresh, exciting ideas. This article features a collection of artistic, cinematic masterpieces and documentaries that can be valuable for startups and business sharks, as well as for everyone seeking self-development and actively advancing their careers. This list of amazing, unpredictable, and inspiring movies is sure to catch your attention. The stories convey the details of the advertising and trading industry, reveal successful sales secrets, and shed light on the success of famous entrepreneurs. The stories feature billionaire lifestyles too. What were each of their beginnings like? How did they overcome their challenges? What sacrifices did they make for their dreams? 1. The Wolf of Wallstreet - Director: Martin Scorsese, 2013 There are all of the crazy risks, the thirst for wealth, the moral issues, and the trade secrets of stockbrokers in this movie. 2. Broiler Room- Director: Ben Younger, 2000 Throughout the film, the main characters are young and energetic, enthusiastic and enterprising, and ready to do whatever it takes to succeed. 3. The Corporation - Director Mark Achbar, Jennifer Abbott, 2003 The power of giant corporations is absolute. These corporations can shape the way their customers think. The interests, dreams, opportunities, and very life of an individual are only assets for corporations to exploit. 4. Billionaire Boys Club- James Cox, 2018 A financial pyramid is built on the principle that money makes money. Will the colossus last long on clay feet? 5. Breaking Bad - Director: Vince Gilligan, 2008 In this show, an ordinary chemistry teacher transforms into a thriving drug lord, offering a useful lesson about how to build a business. Presented here are the crucial details of all the constituent processes - from designing a product to delivering it to the end-user. It is no coincidence that movies/documentaries/shows about successful people lead us to reflect on our own abilities and resources, stimulate action, and in some cases, inspire us to start our own businesses. ...

Blinkit : The dark phase

April 26, 2023

Blinkit is an online supermarket that gets products across categories like grocery, beauty, and wellness, household care, baby care, pet care delivered to your doorstep. Blinkit provides over 3,000 products at prices lower than supermarkets every day. Blinkit currently operates in a total of 26 cities across India. Zomato-owned quick-commerce platform Blinkit shut down nearly 100 dark stores across Delhi-NCR in the past few days. A dark store is basically a retail facility that is designed and operated like a traditional retail store, but it is not open to the public for browsing and shopping. Instead, it is used as a centre of fulfilment for online orders. The closure of some Blinkit dark stores comes days after a strike was announced by its delivery executives, who demanded the company to reinstate their payout structure after a sudden reduction. Delivery executives are protesting the change in their payout structure that they claim would result in lesser earnings for them. “Almost all of the 50-60 stores in Gurugram are shut, and more across Noida and Delhi are shutting as the new fee structure is being rolled out,” a person aware of the matter said. Moreover, customers across the region have been unable to place orders at the offline stores with the Blinkit app showing these locations as “temporarily unavailable” on account of the store being under maintenance. Several are taking to social media platforms to raise the issue. A browse on Blinkit app across most stores in Gurugram, and several others in Delhi, Noida, Faridabad and Ghaziabad showed that these were unavailable. Some stores located in South Delhi areas, and some locations in Noida were available for 8-10 minute deliveries as of Thursday. ET has learnt that while the delivery executives across the Delhi-National Capital Region plan to continue protesting over the coming days, the company will continue to go ahead with its plan to roll out the changed payout structure across more stores. In a report, ICICI Securities said Blinkit is expected to lose 1% of its revenue on account of the ongoing strikes during the April-June quarter, with Zomato likely to lose 0.15% of its revenue during the period on a consolidated basis. ET had reported earlier that around 100 Blinkit dark stores were shut temporarily because of the strikes. The company has around 400 dark stores in the country, almost half of which are in the Delhi-NCR region. ...

The Rise Of Crypto currency : Reshaping FinTech

May 11, 2023

Ready to dive into the exciting world of cryptocurrencies? Buckle up and get ready to be blown away! Cryptocurrencies are like the cool new kid in fintech town. They have the potential to revolutionise everything from trading to payments, and they're not afraid to take risks. Sure, some people might use them for shady stuff, but let's be real, cash and gold have been used for nefarious purposes too. But don't let that scare you away, because there are plenty of legit crypto projects out there with solid business models. And it's not just about making payments faster and easier - digital currencies can also be a new way to store value and do business on a global scale. It's like having a whole new set of tools in your financial toolbox. So get ready for more choices and more possibilities when it comes to saving and investing. The future is here, and it's looking pretty bright. The crypto revolution has taken the financial world by storm. From meme coins to stable coins, this comprehensive guide covers all the essentials you need to know about the crypto ecosystem. We're not just talking about how crypto is changing the game for fintech, but how it's shaking up the global economy as we know it. Cryptocurrencies have been on a rising uptrend lately. All around, we’re seeing more mainstream talk and adoption of this new blockchain technology and industry. Did you know that digital currencies are now worth more than fintech companies? That's right! With a total market capitalization of over $2.44 trillion USD, cryptocurrencies are outpacing fintech companies and this is just the beginning. But let's not forget the risks associated with crypto. Price volatility, security issues, and exchange risk are just some of the challenges to overcome. There are concerns about money laundering and organised crime but don't worry, crypto leaves a trail, making it easier to track illegal activities and bring criminals to justice. And guess what? Governments are also getting in on the action with their own central bank digital currencies, and regulations are starting to come into play. Cryptocurrencies have the power to transform every aspect of the financial industry, from trading and investments to payments and lending. Regulations are becoming a little stricter as they find their ways around how to apply existing fintech laws onto such bizarre cryptocurrencies as they sit in the middle of a commodity and a security. So, if you're looking for a more liquid, borderless, fast, and secure way to exchange assets, cryptocurrencies are the way to go. Just remember, while some crypto projects are high-risk, others have sound business models that can offer lower risk options. The future of cryptocurrencies is bright and full of potential. Who knows what exciting developments will emerge in the coming years? One thing is for sure, it's going to be a fun ride ! ...

How To Create a Successful Business Plan For a Startup?

March 23, 2023

Creating a successful business plan is crucial for any entrepreneur looking to start or grow their business. A well-crafted plan will outline your goals, strategies, and tactics, and serve as a roadmap for achieving success. Here are some key steps to create a successful business plan: 1. Define your goals: Start by identifying what you want to achieve with your business. This could be anything from increasing revenue to expanding into new markets. Make sure your goals are specific, measurable, attainable, relevant, and time-bound (SMART). 2. Conduct market research: Research your target market, including customer demographics, competitors, and industry trends. This will help you identify opportunities and potential challenges. 3. Define your USP (Unique Selling Proposition): What sets your business apart from your competitors? Define your unique selling proposition (USP) and how it will differentiate your business from others. 4. Outline your business strategy: Develop a clear strategy for achieving your goals. This should include marketing, sales, operations, and financial plans. Be sure to include a detailed budget and financial projections. 5. Develop an action plan: Create a timeline and action plan for implementing your strategy. Identify key milestones and metrics to measure success. 6. Get feedback: Share your business plan with trusted advisors, mentors, and potential investors. Use their feedback to refine your plan and improve your chances of success. 7. Review and update regularly: Your business plan should be a living document that evolves over time. Regularly review and update your plan to ensure it remains relevant and aligned with your goals. In summary, a successful business plan requires a clear understanding of your goals, target market, competitive landscape, unique selling proposition, strategy, action plan, and feedback mechanisms. By following these steps, you can develop a plan that will guide your business to success. ...

Work from Home: The New Work Culture?

April 19, 2023

Before jumping into something new, we often weigh the pros and cons. What would the outcome be if X happened? How would Y benefit me? The unexpected global spread of the novel coronavirus (COVID-19) resulted in a serious global economic collapse. Governments implemented absolute lockdown, prohibiting non-essential travel and closing all non-essential operations. The COVID pandemic had a comparable effect on the world economy as the 2008 financial crisis; however, the long-term implications were more significant. The influence on business performance is greater in strongly affected regions and industries, which include education and healthcare. During COVID we all saw every other side to something and work culture was one of them. Getting started with remote work or working from home, you're likely in the process of evaluating the pros and cons of this new work style and what it'll mean for you. Due to the sheer flexibility, the freedom to wear casual clothes, and the shorter or zero travel time, remote employees are more productive and prefer working from home. Working from home also saves a lot of money, and there is a substantial cost saving for office space. Working from home allows employees to take breaks whenever they want, not feel rushed to end the call on family members whenever they call and can have lunch whenever they want. In general, a fairly flexible schedule is possible. This year, it is intended to elevate mental health, emotional well-being, and empathy to the surface. After two years of seeing people become sick at home, retreat from socializing, and deal with dread and worry, corporate leaders will face similar issues. This might involve therapist visits for the employee and their family, access to health and lifestyle facilities, mental health apps and platforms, additional days off, no Skype days, and company-wide weeks off to relax. Working from home enables you to devote more time to your physical and emotional well-being. Every situation has two sides, one positive and one bad. It's the same situation here. Some organizations declared working from home a permanent working practice, while others began summoning their staff back to the office. For instance, over 800 WhiteHat Jr employees have reportedly quit the EdTech start-up after being ordered to work from the office as reported by Inc42. Employees were hesitant to come to the office. The resignations emerged from full-time staff across the board. The corporation requested that its staff return to the workplace within a month. The resignation happened because the corporation required all employees to resettle within a short period, something many of its employees could not do. While the structure of remote work may continue to evolve, this flexible business model is here to stay. Remote options may continue to grow as technological advances such as AI can play a major role in managing remote staff. The transition to overseeing a remote workforce might be daunting, but with the right tech and hardworking employees, it can be a seamless process. In the long run, since many employees now expect remote work opportunities, it’s important to embrace workplace innovation. ...

The Rise and Fall of Tupperware

April 20, 2023

Tupperware, a well-known innovative and durable food storage container brand, has had a tremendous history of highs and lows. Founded in 1946 by Earl Tupper, Tupperware became a household name in the 1950s and 1960s with its iconic "burping" lids and "Tupperware parties". During its heyday, Tupperware was a dominant force in the sales industry. At its peak in the 1990s, Tupperware had over 100,000 salespeople in the United States alone, and its products were sold in over 100 countries. However, Tupperware's fortunes began to decline in the 2000s. The rise of online retail, newer and cheaper similar products, and the changing preferences of younger consumers made it harder for Tupperware to stay relevant. Tupperware's financial troubles peaked in 2020 when the COVID-19 pandemic hit. The company's sales drastically fell as lockdowns and social distancing made in-person parties impossible. It was bankrupt but soon emerged from bankruptcy with a new CEO and a plan. Today, Tupperware is still a well-known brand, but it faces significant challenges. The company is working to modernize its business model and focusing on sustainability and eco-friendliness. It also launched new products, made from recycled plastic. Despite these efforts, Tupperware's future remains uncertain. Recently, it even posted about going out of business. However, if Tupperware can successfully adapt to the changing market and consumer preferences, it may be able to rise once again and reclaim its place in the food storage industry. ...